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How to Position a Brand

Published on Apr 28, 2015 How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills […]

IDENTITY DESIGN: BRANDING

Streamed live on Nov 25, 2014 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. Chris and Jose go over how the Ole’s logo and new landing page was created by applying the CORE framework. Annotations — 01:36 Identity versus branding 04:28 Branding is only what others […]

Seth Godin on marketing, storytelling, attention, and the future of work

Published on Aug 29, 2016 Want to hear more from Seth? He will be on stage in Stockholm, Sweden on the 24th of January 2018 at the Nordic Business Forum. Ticket info: www.nbforum.com/sweden — Marketing author Seth Godin discusses five of his most well known books + more: Permission Marketing Purple Cow All Marketers Are […]

The tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. This talk was presented at an official TED conference, and was […]